If you are starting a YouTube channel, you must be wondering how to rank up and gain subscribers. For this, you need to focus on the ranking in the YouTube search engine and know some of the details about it. Because that is how you will be searched and people will learn about your videos more and more. The primary source that helps here is YouTube SEO for ranking your videos on YouTube and Google search engines. Let us know about YouTube SEO first.
What Is YouTube SEO?
YouTube SEO is the process of enhancing your videos, channel and playlists to rank high in Youtube’s integrated search results for a provided search query. YouTube defines their findings and search algorithms in two determinations. The videos are ranked based on a diversity of factors, including how well the description, title, and video content match the viewer’s given query.
There Are Three Essential Points Here:
1. The keywords that you include for you video matters in your description, and the title of the video.
2. You need to equal the search intent for the viewer’s provided query.
3. You have to drive the association for a query to rank your videos on YouTube.
Above all these things, the key point to an effective video SEO is producing high engagement videos for your channel. So if you cannot engage your audience or viewers, then your possibilities of ranking your YouTube videos for an understandable keyword will be lean to none.
The Ways To Boost The Rankings
The beginning step is to do YouTube keyword research. Unlike the traditional Google search engine enhancement, YouTube does not have an official keyword research tool. A lot of these unbiased tools are just pumping out varying numbers from Google keyword planner. But there are various ways many marketing experts at nursing assignment help use, from which you can get estimated search volumes for your videos. They are as follows:
1. YouTube suggests with Google trends. Just write a keyword into the search engine, and you will see a list of relevant queries that contain your keyword. You can also add a star after or before your target keyword, which will act as a wildcard for you. Since we do not have an official tool to see search volumes, we can get some of the Youtube suggestions into Google trends. Remember that Google trends use relative popularity to compare the keywords. So take these estimates as a minute number.
2. Use Ahref’s keyword explorer. The latest version recently launched a keyword explorer, which includes search volumes and metrics for search engines like YouTube, Google, Baidu, Amazon, Bing, and much more. You have to select YouTube and search bar and enter the keywords or a list of the keywords. Right away, you will find country-specific search volumes, global search volumes, and click data.
The best way to get the list of keywords is through TubeBuddy or VidIQ’s Chrome extension. Just write a query in the search bar of YouTube and look at the right sidebar. You will find VidIQ’s related queries or look for the keywords in TubeBuddy’s most used
tag’s sections. Just the relevant keywords you want to analyze, click the copy option, and paste your list into the keyword explorer.
Search volumes are a great way to increase your ranking, but the power of keywords explorer is generating new keyword ideas. For example, you want to start a channel on makeup tutorials. You will type the keyword make up in the keywords explorer, then you include the same terms differently, like makeup. After this, you will go to the phrase match report listed in the database provided for your seed keywords. You can type some of the relatable keywords to makeup, and you will write Halloween, bridal and other categories. It will provide you with a large number of relevant keywords for your video and ideas for your videos.
YouTube Search Is A Great Way, But Why Not Increase Your Views By Ranking Your Videos On Google Too?
If you do not think it is that essential, you should think about it again. Google search is one of the top external traffic sources and they give over 7,400 views in a couple of days to keyword explorer. There are a few ways to search for videos that get search traffic from Google. The first is to look for your target keyword, and if you see another video SERP feature, you have a chance to rank in that position.
Focus on the video’s lengths and titles to get the idea of what Google is indicating. Another way is to use Content Explorer, which lets you search for any phrase or any word and get all the relevant pages with their SEO and social metrics. You can type your desired video and then sort the results by search traffic. You can instantly get the estimated amount of Google search traffic these videos get each month, along with the description, social stats, and titles.
Looking into both YouTube and Google search enables you to double-dip your traffic resources and get more views for your videos. Step two is to identify search intent. It refers to the purpose of why a user searches for a query in a search bar. The search engines are significant—type for the keyword you want to rank on YouTube and
analyze the top three results’ content.
For example, If you’re going to teach something, you will have to guide step by step in your channel, so YouTube agrees on that. But if you are a florist and want to rank for Voila, it will be a bad idea because most people will not know the term viola, and most videos will be on the instruments only.
Step three is essential and that is to satisfy search intent with a high-retention video. For this, you need to plan your videos before making it, and you have to clear with your titles and description when you upload a video.