The business landscape has dramatically transformed after the outbreak of Covid-19, and it also made the marketers realize the true potential of digital marketing. Shopping online, virtual meetings, digital learning, etc., started trending due to lockdown and restrictions to group gatherings. This digital transformation has driven the growth in the usage of the internet, computer, and mobile devices to a great extent resulting in changes in consumer behavior and increased competition.
To stay ahead in digital marketing, agile businesses these days focus on investing in the best SEO software or SMM tools and consider following the latest digital marketing trends, enabling them to stay competitive and grow their business. This article covers the top 10 digital marketing trends to execute in business strategies through 2021 and beyond, as that can help increase your visibility in search engines and effectively engage your target audience on social media platforms.
#1 Live Streaming
Stay-at-home mandates resulted in the cancellation of events and social functions. This is where live streaming has become quite popular. Whether it is a workshop, training, seminar, or concert, the events are being conducted using live streaming on social media platforms or using virtual meeting tools like Zoom. Also, there is an upsurge in the use of Amazon Live by influencers for promoting the products. Live streaming is an effective way of digital marketing these days that helps enhance the consumers’ engagement and win their trust.
#2 User Generated Content (UGC)
While purchasing a product or service online, no one wants their decision to go wrong. That is why people pay close attention to the users’ reviews about a product or service, brand, and company. Your consumers need proof that your brand is the best for them. The users’ positive reviews can help you present your brand most reputedly and connect your customers easily, increasing conversions and sales.
#3 Voice Search
The number of people performing voice searches has increased, and the reason behind that is convenience. You just need to speak out your query, and within a few seconds, you get an answer to that query. Voice search is a quick way of looking for solutions you require, even if you are driving, cooking, or involved in any other activity. Moreover, the voice search tools like Google, Alexa, Siri, etc., are constantly being upgraded to provide the most relevant and sensible answers to the users. Thus it becomes essential to facilitate your web and mobile app users with a voice search option.
#4 Visual Search
From the past few years, visual search has become a significant element for eCommerce businesses. The online store that enables visual search can facilitate their customers to find exactly what they want in a matter of seconds. In visual search, the user uploads an image to the website or mobile application to get similar results. For instance, if you are looking out for a particular dress, you can upload its image and get the listing of the dresses similar to the one displayed in the picture uploaded. Visual search helps users find the products they require even if they don’t know their exact name and other characteristics. Therefore, it becomes simple for the users to search, and the stores gain by increased conversions.
As per Gartner’s prediction, the companies that are early adopters of voice and visual search are likely to increase revenue by 30 percent by 2021.
#5 Easy to Comprehend Content
In 2021, it has been experienced that content like podcasts and videos that are easily graspable by users have become more popular compared to textual content. For example, people may hear a how-to-do video instead of an entire article and know how to use a particular product as it saves their time and also becomes easy to understand. Publishing easy-to-understand content can help your target audience connect more deeply with your brand and get converted into loyal customers.
Customers love personalized experiences. Whether they are speaking to your customer representative or a bot, they expect that you have all the information about them and know their issues. For example, suppose a customer is communicating with you about a particular issue. In that case, they will expect you to have all the details about that issue so that they don’t have to repeat their problems all over again, even if they are talking to a different representative every time. You can delight your customers only if you understand their journey with your brand thoroughly. For that purpose, including the best marketing automation tool and CRM in your digital marketing strategy becomes highly significant. Delivering personalized experiences to your customers can help you delight them and win their loyalty.
#7 Posting Quality Content Consistently
Content is the most integral part of a digital marketing strategy. When it comes to content, more is not always better. This is the reason why your content marketing strategy should be intelligent enough to keep audiences engaged. The right proportion of expertise, authority, and trust can make your content marketing strategy successful. Going through long and descriptive content might become a time-consuming process for your audience. Keep it precise and to the point to gain the attention of your audience. Also, consistency is the key to the success of your content marketing strategy. Keep posting regularly to improve your brand’s visibility in search engines, social media platforms, and other channels. Churning out high volumes of low-quality content would not yield the results you are expecting. So, deliver quality content consistently to gain attention and more conversions.
#8 Social Responsibility and Empathy
Consumers don’t prefer connecting with the brands that they perceive to be irresponsible towards society. Why would they invest in a company that they don’t trust or believe in? This is why proving your brand to be empathetic and socially responsible towards society becomes highly significant. For example, companies organize free rooms for Covid patients in a health camp or a center and post details about the same on social media platforms. We have always seen brands posting about how they are moving towards creating a better world, and that helps in enhancing the online reputation of the brand and win the trust of the audiences.
How to Use These Digital Marketing Trends?
The years 2020 and 2021 have been quite unpredictable, and that has encouraged brands to deploy the best digital marketing tools and strategies. There is no one-size-fits-all concept when it comes to running a progressive business. The digital marketers and SEO professionals just need to keep an eye on changing search engine algorithms, transforming consumers’ habits, trending hashtags, and current discussion topics on social media platforms, etc. Based on these changes, companies need to transform digitally and tweak their strategies to acquire excellent results in terms of brand reputation and profitability.
The digital marketing trends mentioned above are here to stay. In the next 12 months, we will experience the increased use of Live Streams, consumers highly relying on user-generated content, purpose-driven brands to achieve great results, and visual & voice search gaining high popularity. So, the time is now to pull up the socks and start including these digital marketing trends in your strategies to beat the competition and remain on the top.
Jemimah Rodriguez is senior content writer working with GoodFirms – a reliable platform helping businesses in selecting right Software Companies & Products. For further information, you can get in touch with her on Jemimah@goodfirms.com